Saturday, 27 January 2007

Text Link Ads

Text Link Ads has recently emerged as a major power in blog advertising. Once of it's founders is Darren Rowse, the Problogger. Text link ads "specialize in placing static html links on high quality, high traffic web properties". This means that they only publish on sites that have fairly high traffic and a Google pagerank for 4 or more, the sites Alexa rank is also taken into account. What this results in are high-quality, relevant links. It also has a positive effect on the 'blogosphere' because bloggers strive to be accepted, which requires having a content rich, quality blog.

Advertisers pay a fixed amount for the month per link. Text link ads take 50%and the blogger takes 50%. This means advertisers don't get overwhelmed if there is a sudden increase in traffic to the blog resulting in more clicks on their ad than they can afford (such as a blog post getting Dugg). It also means the blogger knows exactly how much they are going to receive, unlike the rather unpredictable CPC schemes, (Cost per click, e.g. Google Adsense).

There is a flipside to this. Google only updates pagerank every 3 months or so, which means you may have a high-quality, high-traffic site which has a low Google pagerank because Google have not updated it's pagerank yet. It also means that the average blogger is not accepted.

What does this have to do with affiliate programs?
Anyone can become a Text link ad affiliate, whether accepted to sell links or not. For every very accepted member you sign up you receive $25.

To apply for Text link Ads click here. If you are not accepted you can become an affiliate.

Note:
Text link ads can run along any ad system as they are not a contextually served product.

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